Use of propaganda during information wars: nature, mechanisms and technologies of influencing public opinion

  • A. H. Stadnyk Classical private university
Keywords: рropaganda, information war, public opinion, jeans, publicity, propaganda 2.0

Abstract

The specifics of the use of propaganda during the informational wars and its impact on public opinion has been reviewed and analyzed. The emergence of propaganda officially dates back to 1633 year, when Pope Urban VIII founded the Congregation of Cardinals’ propaganda as the committee responsible for foreign missions of the church. Although some examples of such actions can be traced much earlier in history.It has been reflected in the article that on the one hand, the propaganda is only one form of political communication, information warfare, along with such forms as advertising and PR. In addition it can be said that methods, tools and technologies of such impact are the media and oral propaganda, the Internet and many others.In its simplest and clearest messages, propaganda event includes three components: immediate «notification» of some information, then – «assessment» and finally «call». A similar concept has always intended to unite people around a certain idea or approach in order to solve problems. Almost always it contains an indication of the action, which is expected from those, to whom the propaganda message was targeted.By the author, best forms of propaganda are the following:- propaganda by itself, that is straight propaganda. It can be characterized as follows: first, it is the most intensive communicative form of technology. Second, the fact that it clearly and unequivocally, not hiding it (as it is done, for example, by PR) aims to the targeted impact on public consciousness, public opinion and behavior. Third, propaganda is changing together with changes in society and human, moving from the use of simple methods and technologies to much more complex ones;- So called «hidden advertising», «barred advertising», «branding» one and others. It is referred both to propaganda and advertising and PR. But in any case it is necessary, on the one hand, as there are orders paid for (and so many prominent journalists «earn» their life for good). On the other hand, due to some its anonymity, like impartiality, this tool is more reliable than usual propaganda or advertising message.- publicity is a propaganda message that does not create and is not transmitted into the order, as it was «produced» independently, using such news which has a right to exist. Of course, not everyone can distinguish denim (i.e. paid for) message from publicity. But a significant portion of people who understood the relevant problems, are often well aware of this.- propaganda of second type is based not on news model as it was described, these models work as an art documentary film. That is, if the news priority is given to the fact. It has not less significant role in case of documentary films, it forms information which can hold the attention of the propaganda’s recipient.

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Published
2017-07-13
How to Cite
Stadnyk, A. H. (2017). Use of propaganda during information wars: nature, mechanisms and technologies of influencing public opinion. Grani, 20(5), 10-15. https://doi.org/10.15421/171768
Section
Article