Transformation and communication research strategies: language - society – culture
AbstractMain research strategies in the humanitarian sphere, connected with the transformation-communicative approach by K.-O. Apel, have been studied in the article. This approach is based on I. Kant’s classic transcendental method, but has much wider sphere of application. Syncretic tendencies in humanitarian sciences cause the search of criteria or generalizing principles, which would allow not only combining basic research strategies, but also covering variable forms of the social-dynamics. Language in its various forms becomes the common ground, where it is possible not only to describe, but to explain disparate elements of the society’s functioning. These elements, when developed, cause the formation of culture. The basis for the analysis of the interdisciplinary communication features are relevant branches of philosophy. Specific realities of the research activity are understood by the methodologist as the deep interrelation of language tools and specific features of scientific knowledge’s changes. In fact, the researcher simultaneously performs double task: interprets scientific texts, improves his/her understanding of their structural characteristics, and also studies social, cultural, humanistic priorities of the available practices. Based on the characteristics of the modern culture (rapidity of development, lack of self-awareness and «maturation» vector, non-manifestation of methodological tools), sociological and linguistic sciences become to be a model in the humanitarian area. At the same time, awareness of the structural maturation of such knowledge is low. The development of linguistic sciences has more advanced conceptual design and it resonates with the evolution of the language philosophy. That’s why, considering the socio-cultural transformations of the globalization era, grounds of clarification of the specific methodological potential, which are accumulated in the contemporary linguistics, should be considered. In this situation, some hopes are connected with the peculiarities of thinking in the technology sphere. However, the methodological component in the technological mindset is still in the embryonic condition. Therefore, pragmatic vectors should be found in the methodological consciousness of human knowledge. Summarizing, it can be said that transcendental-communicative approach allows identifying the connection between language and society, science and culture; establishing innovative methodological scheme, heuristic potential of which can be verified in the field of culture research.
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