Gender mimicry in the everyday life: examples of female makeup’s visual analytics
AbstractThe article is dedicated to the problem of gender identity positioning in modern society, which creates etalon-stereotypical standards constantly and aggregate relative response patterns in the social reality. The analysis of individual behavioral strategies of «female mimicry» with the use of structural and semiotic tools has been presented in four basic levels of ontologies: physical, mental, social and cultural ones. Features of the make-up use, presented in semiotic codes of culture, have been shown with the help of some non-verbal mimicry examples. That defines the specifics of the use of visual and analytical methods in everyday reality. A number of criteria have been analyzed which gave the opportunity interpret the intentions of the social imprint information presented in the socio-cultural codes of serial and fragmented makeup. The question of gender identity, which can be seen in social and role attributions of women’s masculinity and men’s femininity, has been studied. The analysis has confirmed the presence of forms of mixed gender in contemporary society, which are constantly produced and reproduced at the level of social panoptic and are displayed in the structure of personal introjection.
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