The techniques of aestheticization of screen violence
AbstractThe relevance of the topic is defined to variety of spectacular images of violence on the screen, and insufficient knowledge of the problems in the Ukrainian scientific discourse. Touching the information space, individuals are inevitably faced with a variety of images of violence. In the process of reception of screen images of cruelty to the fore entertainment and attraction of external form. As a rule, the desire for violence negates aesthetization images in the minds of the moral imperatives of the viewer and removes the visual taboo. The violence is so widespread in modern screens, acquires special importance, providing a strong emotional impact on the viewer. The author carried out serious work on the study of various theoretical approaches to the study of on-screen violence. In the article the basic definitions and distinguishing features are marked on-screen violence. On the basis of the qualitative content analysis of audiovisual documents and focused interviews highlighted four ways aestheticization of violence: romantization, carnivalization, absurdization and uglytizatio. They are clearly seen in the structure of genre cinema and practically applicable in the author’s cinema due to the uniqueness of narrative line and the realization of personal intentions of the director, who find themselves outside the genre cliches. Since the second half of the XX century, images of violence are beginning to actively fill the screen space. The viewer meets with cruelty in all audiovisual products: from advertising, news programs and ending with films and cartoons. Cinema theorists argue that the screen so often resorts to the display of violence, that it seems to be depreciating, acquiring a provocative and simultaneously conditional character. Screen violence as a way of entertainment seeks to shock, shock or even scare the public, but at the same time appears in isolation from reality, they cease to empathize with him.
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