Film festival as a factor of art cinema social institutionalization
AbstractThe increasing recently interest towards the art house cinema stipulates the relevance in the field of sociological investigations of the cinema proper as a social institution and directly the art cinema, as this area most brightly covers those pressing problems and cardinal social changes that occur nowadays. The article deals with the analysis of the film festival as a structural element when researching the art house cinema as a social institution. At the same time, carrying out the function of the mass media and social institution, the art house cinema represents a great interest for studying in the field of sociology. Acting as mass media, art cinema can originally influence its audience, forming specific models of behavior, social aims, and sometimes political views of its audience. A new judgment of factors of social institutionalization of art cinema is offered for consideration, one of which is the film festival. Basic research on the basis of modern scientific works of foreign researches of the cinema is conducted. This subject offers judgment of processes concerning social interaction in the framework of film festival acting as establishment for performing the function of mass media and a social institution on behalf of the art house cinema.
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