The origins of the consumer society: socio-philosophical analysis

  • O. O. Serdyuk Berdyansk University of Management and Business
Keywords: consumer society, consumption, consumer revolution, consumerism, the commercialization of society, ostentatious consumption, domestic consumption, symbolic consumption, mass consumption

Abstract

This article investigates the prerequisites of the consumer society and the theories of «consumer revolution». According to these theories, the formation of consumer society began long before the industrial age, consumerism revolution is represented by a consequence of economic development of production and markets at the end of the eighteenth century, which contributed to a significant expansion of public participation in the consumption and the changing of role of things in social life. It is shown that in this time consumption becomes more demonstrative, the status of things, is changing which is beginning to be appreciated not its durability, utility, and compliance with the latest fashion trends and prestige. The author believes that in the eighteenth century consumption only began to emerge and was not spread to the in public general, was part of a private rather than public life, being limited practice of general population. Concepts of consumer revolution are retrospective theories aimed to study of the origins of the trends of development of the society acquired relevance in our time. The author concludes that in traditional and premodern societies consumption due to objective reasons could not be widespread.

Author Biography

O. O. Serdyuk, Berdyansk University of Management and Business
PhD, Associate Professor

References

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Published
2014-05-30
How to Cite
Serdyuk, O. O. (2014). The origins of the consumer society: socio-philosophical analysis. Scientific and Theoretical Almanac Grani, 17(7), 26-31. Retrieved from https://grani.org.ua/index.php/journal/article/view/564
Section
PHILOSOPHY