Network communities as a new form of social organization in conditions of postmodern
AbstractThis article deals with the approach to interpretation of essence of the network community concept in which we propose to consider it as a new form of social organization that is substantiated by the specificity of how our society is functioning in conditions of Postmodern. There were explored two main approaches to network communities studying: the first approach considers social networks in a classic, traditional interpretation of modernity as a special kind of social structure, and the second one represents social networks as a specific virtual formation, a social structure of virtual Internet reality. There were revealed some common features of a social organization and a network community: presence of permanent communication between members of the group, united by certain common interests and goals, as well as presence of the certain hierarchy among all members of the community, and the rules of conduct, implementation of communication. Distinctive features: network community is more informal, offers its members considerable leeway in the implementation of their own goals and satisfying the needs, full virtualization of communication absence of direct interaction during communication, under conditions where the main resource for the interchange in network communities is information. It was shown that in the process of emergence, development and distribution of network communities, the fundamental role is played by modern communications - namely, unification them in a stable set of interconnected networks and, in particular network communities.
Barnes, J. A., 1954. Class and Committees in a Norwegian Island Parish. Human Relations – HUM RELAT. Vol. 7, no. 1. Р. 39-58. Access: http://pierremerckle.fr/wp-content/uploads/2012/03/Barnes.pdf
Rheingold, H. The Virtual Community. Perennial, 1994. Access: http://www.rheingold.com/vc/book/
Gavrilenko, I., 2012. Setevoe obschestvo kak ponyatie, obraz i istoricheskaya perspektiva [Network society as a concept, image and historical perspective]. Sotsiologiya: teoriya, metodyi, marketing 1, 62-81 (in Russian).
Kastels, M., 2004. Galaktika Internet: Razmyishleniya ob Internete, biznese i obschestve [Galaxy Internet: Reflections on the Internet, business and society]. U-Faktoriya, Ekaterinburg (in Russian).
Kastels, M., 1999. Stanovlenie obschestva setevyih struktur. Novaya postindustrialnaya volna na Zapade. Antologiya [Becoming society networks. The new wave of post-industrial West. Anthology]. Moscow (in Russian).
Rezultatyi issledovaniya auditorii sotsialnyih setey kompanii Gemius [The results of audience research social networking company Gemius]. Access: http://ain.ua/2015/04/16/575766 (in Russian).
Samyigin, S. I., Popov, M.Yu., Zagutin, D.S., 2015. Sotsialnyie seti kak sotsialnyiy institut sotsializatsii molodezhi [Social networks as a social institution of socialization of youth]. Gumanitarnyie, sotsialno-ekonomicheskie i obschestvennyie nauki 5, 24-36 (in Russian).
Sergodeev, V.A., 2013. Setevyie internet-soobschestva: suschnost i sotsiokulturnyie harakteristiki [Network online community: the nature and socio-cultural characteristics]. Vestnik Adyigeyskogo gosudarstvennogo universiteta. Seriya 1: Regionovedenie: filosofiya, istoriya, sotsiologiya, yurisprudentsiya, politologiya, kulturologiya 1 (113), 111-124 (in Russian).
Solovey, A.P., 2014. Virtualnyie soobschestva kak osobaya forma sotsialnoy integratsii [Virtual communities as a special form of social integration]. Aktualnyie problemyi gumanitarnyih i estestvennyih nauk 7-2, 18-29 (in Russian).
Toffler, E., 2008. Shok buduschego [Future Shock]. AST, Moscow (in Russian).