Marketing - tool transformation of traditional societies
AbstractThe article considers the influence of marketing on the TRANSformation of a traditional society with its traditional values in a society of consumption. The development of capitalism inevitably leads to changes in the sociopolitical order of the whole modern world. This leads to the fact that the disappearance of the traditional elements of culture, crafts, songs and dances, rites, destroyed traditional norms and values, beliefs, moral and ethical values. Instead of the traditional culture is formed by the mass culture, society develops consumption goods and becoming all that you can sell. Marketing is one tool for the formation of a society of consumption, but it also performs other less prominent function transforms the traditional society into a consumer society with its values, mythology, norms and moral principles.
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