Ukrainian socio-cultural reality: modern or postmodern materialism or postmaterialism?

  • N. P. Pivovarova National aviation university
  • B. M. Khliapatura Institute of sociology NAS of Ukrainе
Keywords: values, postmodernism, postmaterialism, materialism, social and cultural reality, the index ofpostmaterialism


The article is devoted to the analysis of some aspects of the socio­cultural condition of the modern Ukrainian society through the prism of the hypothesis of R. Ingelhart about materialistic and postmaterialistic values; finding answers to the questions: how are inherent in Ukrainian society postmodern shifts, what is the index of postmaterialism is characteristic of the majority of Ukrainians, what are the prospects for the implementation of the «quiet revolution» in domestic socium. The problem of moving towards postmodern societies is important for Ukraine, because it is just in transition their social and cultural development. Variable values separately for each individual and society as a whole represents the social and cultural changes that lead society towards social, economic, political and personal well­being. It is concluded that at this stage of the Ukrainian society should be considered as a society of modern with splashes of postmodern, with a low index of postmaterialism, socium, where dominate materialistic values. However, based on empirical data, states, that during the test 1996­2014 years, among Ukrainians gradually increases the proportion of people of mixed type, due to the young generation of the population. There are still theoretical discussions around the issue of changing lifestyles, political values, life priorities, the existence of a process of deinstitutionalisation in developed industrialized countries, which arose the theory presented by American sociologist Ronald Inglehart in the book "Quiet Revolution" in 1977 and developed later in numerous articles and the 1990 book "Cultural Developments in the Industrialized Industrialized Countries". According to the scientist, there have been changes in the attitudes and behavior of modern people, which should be considered as more profound changes occurring at the level of value priorities of society. The "Quiet Revolution" consists in the gradual transition of society from the priority of the values of "materialism" to the priority of the values of "postmodernism", that is, "post-materialism". Under the values of "materialism" is the provision of benefits to physical and psychological safety and well-being, and under the values of "post-materialism" - emphasized the importance of belonging to the group, self-expression and quality of life. In order to measure the availability and extent of materialist materialization in the postmaterialistic values (the post-materialist index), a special method is used in the mass consciousness. It is based on the assertion of the ranks by twelve statements, where the category of "materialism" is represented through social values such as "economic growth", "economic stability", as well as the values of authoritarianism and conformism, and "postmaterialism" includes values of the ideology of "green" or such values. as the need to make our cities beautiful, the great significance of ideas, not money, as well as the liberal values associated with broad and direct forms of citizen participation in governance, etc. For the first time, Inglehart's technique was applied in 1973 in an international comparative study of nine member states of the European Community. Now, in 2014, the participants of the world-wide international study "World Values Survey" are almost 100 countries of the world, including Ukraine. So, to what extent are postmodernist shifts inherent in Ukrainian society, which index of postmaterialism is inherent in most Ukrainians, what are the prospects for implementing a "quiet revolution" in the domestic social system?


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How to Cite
Pivovarova, N. P., & Khliapatura, B. M. (2015). Ukrainian socio-cultural reality: modern or postmodern materialism or postmaterialism?. Scientific and Theoretical Almanac Grani, 18(2), 97-104.