Management in the publishing of modern period


  • О. Усубаліев Інститут рукописів імені М.Фузулі
Keywords: management, publishing, publishing scope, publishing enterprise

Abstract

The importance and social role of the management in marketing system of our global world are huge.Management has the function of the influence on whole system in important scope of economics. In common,the management function in any activity procedure is implemented by the managers. The managers are drivingforce of the management. The managers directly influence on the formation of the culture and the society, whichis social system, by their considered, purposeful activity and opportunities.The publishing is whole system and profitable business scope. There are typical characteristics of all thebusiness types in the publishing scope of modern period. As well, the publishing is considered as the servicefor the society in common, because the publishers, carrying out the activity in the publishing scope, publish thebooks, which are used in the education scope and are able to change public and social points of view of people.That’s why the society wants the publishers to work not for their shareholders, but especially in favor of thesociety.At present, there is the problem in the publishing market. The problem is that the publishers justify everythingto sell the products manufactured by them, with the revenue motives. We must take into the consideration, thatthere are different publishing standards. Thus, there are so clear-sighted publishers, who, besides the revenueduring the publishing of the book, take into the consideration the role of the book in the society and seek thepublishing of books with the titles corresponding to high standards in the scope of science, education, training,literature, as well the titles which will be accepted by the readers. Such publishers are clear-sighted in their work.They are the citizens, who think about their motherland and people, their future. As we know, business scopeis difficult system. Each businessman building his/her business activity, has the purpose of getting the revenue.Moreover, the revenue size in business is depending on businessman and his/her abilities. As we know, thepublishing scope is the business too.

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Published
2019-10-02
How to Cite
Усубаліев, О. (2019). Management in the publishing of modern period. Grani, 22(7), 30-34. https://doi.org/10.15421/171971
Section
Статті