Post-truth: conceptual and praxiological dimensions

Keywords: post-truth, political propaganda, message, narrative, politainment, populism, public opinion, cognitive biases, political technologies


The article raises the problem of post-truth that is interpreted in conceptual and praxeological dimensions. The author proves that post-truth is an information and political technology that operates through the use of mechanisms of mixing the true with the false, emotionalizing, politainment, populism, cognitive distortions of mass consciousness, actualization and objectification of desires in order to ensure the sympathy of a wide audience to its source, as well as the legitimization of a certain kind of policy and its subjects. In contrast to the truth, which correlates with objective truth, post-truth, presenting an alternative view and assessment of reality, relies on the irrational aspects of human consciousness and behavior, his/her selfish interests, finding justifications for its existence in the effectiveness and efficiency of its action. The assertion of post-truth as a single correct interpretation of reality is helped by the effect of the spiral of silence and the effect of cognitive dissonance. The attitude to post-truth is determined by the place in the structure of power relations that generate and maintain the corresponding narrative. From the standpoint of the subject, a post-truth narrative is defined by its effectiveness and efficiency. From the recipient’s point of view, a post-truth narrative is defined by its ability to satisfy desires, interests, and feelings. In the socio-political space, post-truth plays a role as a new type of propaganda, which justifies the morally questionable policy of future benefits of its implementation for the majority of society to the detriment of political rivals, as well as national and religious minorities. In fact, the era of post-truth is determined by the fact that politics ceases to focus on universal justice, becomes a politics of disregard for minorities and citizens of other countries.


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How to Cite
Vysotskyi, V. (2018). Post-truth: conceptual and praxiological dimensions. Grani, 21(10), 127-132.