Subjects of political propaganda

  • Dmitry М. Pavlov Political Science of National metallurgical academy of Ukraine
Keywords: political propaganda, propagandists, messages, political thinking, influence, activity


The article raises the issue of the subjects of the political propaganda as the forces, which are active in implementation of the propagandistic activities. The author proves that the subjects of propaganda control the process of regulating the political perception that society has. Thanks to it, they gets possible to achieve their political and power interests. The propagandistic process is the interaction between subjects and objects of propaganda about the distribution of power and the possibility of making certain political decisions. According to the author, it is advisable to account that the subject of propaganda conception includes those forces that have their own political and power interests and are interested in their implementation. The objects of propaganda notion should include social forces, due to the impact on which political opportunities are expanding and the effectiveness of the adoption and implementation of political decisions is increasing. The propagandist is an active, initiating, managing and / or controlling party of propagandistic relations. A propagandist is a person, group or entity that manages the dissemination of propaganda knowledge, perception models and reactions, which are imposed to the objects of propaganda as legitimate, most justified and natural in the conditions of a certain political reality. The objects of propaganda are the society, target audiences, social segments and groups that united by economic, cultural, religious and other interests, the public and political organizations, political leaders and officials. The author proves the idea that the distinction between subject and object of propaganda is that the subject of propaganda is capable of political thinking, while the object is only able to pseudo-thinking. The subject of the propaganda is always different from the object of the propaganda of high ability and creative ability to information processing based on their interests and goals, as well as value and psychological characteristics of recipients. A mandatory condition of the object of propaganda should be his political subjectivity. Propagandist designs political constructs imaginary political subjectivity of the mass man, assuring him that he can influence power, its election and redistribution. But this is a faked political subjectivity that is needed only for democratic political game. The subject of propaganda is easier and better to create context to report and then assign its opinion to the silent majority than to organize deliberative instance of argumentative discourse.


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How to Cite
Pavlov, D. (2018). Subjects of political propaganda. Grani, 21(3), 90-95.