Influence of mass media on natural, biologic and social-psychological factors in process of labor adaptation


трудова адаптаціямасова комунікаціятрудова діяльність

Abstract

In modern time of mean of mass communication play a considerable role in forming of presentation of социума about outward things and directly influence on behavior of separate groups in everyday activity.In modern time of mean of mass communication play a considerable role in forming of presentation of социума about outward things and directly influence on behavior of separate groups in everyday activity.Labour is one of basic types of activity of man in the process of life, that is why question of behavior of individuals and groups during a labour process and attitude toward labour, beginning from ХІХ centuries for modern time, is the object of attention of many home and foreign researchers. One of questions of process of labour activity I am process of adaptation of individuals and game to the new terms of labour, and also determinant of corresponding adaptation processes.In the article the various displays of influences of facilities of mass communication are investigational on natural one, biological and социальнопсихологические factors in the process of labour adaptation. Mass media can influence the action of «social selection», elimination from society, from the sphere of professional activity of some individuals and help to survive others. It is common knowledge that mass media can not only «create a hero», his image, but also «destroy» him in the perception of the public.It is found out that influence of mass media on the action of natural factors can result in the effects of two kinds: curvature of presentation of subjects to labour adaptation about the real influences of natural (space) forces on the terms of labour activity after a certain profession inadequate presentation by the subjects of labour adaptation of own possibilities in co-operating with the natural terms of labour activity. A hypothesis is confirmed about influence of mass media on factors which predetermine adaptation processes. The means of mass communication affect practically all the basic biological stimuli, which determine the adaptive behavior of a person: the instincts of hunger, self-preservation, the continuation of the genus, movement, and others. Mass media has a significant role in destroying the mechanisms of biological instincts, which has led to an increase in the impact on the adaptive behavior of human socio-psychological factors. Interacting with other socio-psychological stimuli, mass media can not but change the influence of these stimuli on the adaptive behavior of man.

References

1. Lukashevy’ch, M. (1998) Socializaciya. Vy’xovni mexanizmy’ i texnologiyi: Navch.-metod. posibny’k [Socialization. Educational mechanisms and technologies]. Kyiv [in Ukrainian].
2. Sorokin, P. (1994) Obschedostupnyiy uchebnik sotsiologii. Stati raznyih let [Public sociology textbook. Articles from different years]. Moscow [in Russian].
Published
2018-04-20
How to Cite
Sogorin, A. (2018). Influence of mass media on natural, biologic and social-psychological factors in process of labor adaptation. Grani, 21(3), 33-40. https://doi.org/10.15421/10.15421/171835
Section
Статті