The impact of gender stereotypes for the motivation of electoral behavior and the voting solutions


Women are vastly underrepresented at all levels of power, all across the world. Same situation is typical for Ukraine: less than 12 percent of state legislature seats were occupied by women during last 20 years. The change of current status of women in politics relates with a number of important consequences for political outcomes and priorities, such as growing of effectiveness of policy-making process; the «health» function in politics; using the significant women’s educational and professional potential in discussing social and cultural problems, protecting the environment, public health and some others. This paper analyses the problem of increasing women’s political representation. One of the key factors for solving this problem is the use of gender electoral stereotypes, which are formed in the mass consciousness and influence on the electoral behavior. Such stereotypes are schematized, generalizing, representation of the male and female roles in politics, the attitude of the population towards the political role of women, including their election to local government and the Verkhovna Rada (The Supreme Council of Ukraine). The analysis shows that there are four main types of gender electoral stereotypes: regulating, that is gender electoral stereotypes which affecting the level of electoral activity of the population (1); polarizing – gender electoral stereotypes that influence the voters’ choice (2); personalizing, gender electoral stereotypes that reflect the voters’ attitude towards candidates (що віддзеркалюють став-лення населення до різних політиків, що обираються) (3); assessing (or appraisal) – such that characterize the attitude of the population towards the organization of elections (4).These expectations are tested using survey data conducted by author in Kyiv and Kyiv region in August 2017. The results of which are used in the article, and shows that gender electoral stereotypes influence to the voters’ behavior. In particular, the results indicate that, on the one hand, both women and men are very negative at evaluating the experience of organizing and conducting election campaigns in Ukraine. On the other hand, there is a significant gender gap in attitude towards some problems, and especially – in personal stereotypes (one of the types of gender electoral stereotypes, that were identified by the author).


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How to Cite
Dziuba, N. (2018). The impact of gender stereotypes for the motivation of electoral behavior and the voting solutions. Grani, 21(3), 18-24.