Philosophic-educational intelligence analysis as a subject of marketing management
AbstractPhilosophy of Education creates conceptual and methodological prerequisites for distribution to the field of marketing management in education as a portion of the general laws of development of scientific knowledge. Marketing management education facilitates the implementation of a sociologically principles, adapting to their needs sociocentrical priorities developed within the philosophy of education. The most significant factor in social development has been the ability of society to the creation and innovation through the use of their intellectual potential. The concept of intellectual capacity within the philosophical and educational research marketing management should be used primarily in view of its importance for personal development needs analysis in the context of the needs of social and economic development, that is a combination of the characteristics of carrier capacity (human) and its sociocultural environment. For marketing management education is most important composition of individual intellectual potential. The most heuristic value for philosophical and educational analysis of marketing management has its creative cognitive component that directs people to the practical application of knowledge and mental abilities. Intellectual potential can be seen within the philosophical and educational analysis of marketing management is quite close to the economic category of «human capital» and the philosophical category of «personal capacity». The philosophy of education creates a methodological foundation for the analysis of marketing management in education in a broad interdisciplinary and metaparadigmal context, which contributes to the substantial expansion of the substantive resource potential of educational marketing without losing subject specificity. Socio-cultural-existential dominants of the problems of philosophical and educational analysis of marketing management are quite diverse. Using the mechanisms of marketing management in education for transforming educational practice in accordance with the new philosophical understanding of man, society, education is one of the directions of his philosophical analysis. However, in our opinion, the most important is the synthesis based on the marketing methodology of subjects of economic and philosophical analysis of education. We believe that the most appropriate within the philosophical and educational knowledge to implement this synthesis based on the concept of the intellectual potential of society and personality.
Becker G. Chelovecheskoe povedenie: ekonomicheskiy podkhod (The Economic Approach to Human Behavior). Izbrannye trudy poekonomicheskoy teorii (Selected Works on Economic Theory). Compiled by R.I. Kapelyushnikov, GUVShE, Moscow, 2003, 472 р.
Gershunsky B.S. Filosofiya obrazovaniya dlya XXI veka (Philosophy of Education for the XXI century), Perfection, Moscow, 1998, 529 p.
Ilyin V.A., Gulin K.A., Uskova T.V. Intellektual’nye resursy kak faktor innovatsionnogo razvitiya (Intellectual Resources as Innovation Development Factor), Ekonomicheskie i sotsialnye peremeny: fakty, tendentsii, prognoz, 2010, no.3, рр. 1827.
Lambeau J.J. Menedzhment, orientirovanny na rynok (Marketoriented management), Piter, St. Petersburg, 2004, 800 p.
Leonidova G.V. Intellektualnyiy potentsial naseleniya: teoretikometodologicheskie osnovyi issledovaniya (Intellectual potential of the population: the theoretical and methodological bases of research), Ekonomicheskie i sotsialnye peremeny: fakty, tendentsii, prognoz, 2014, no. 1 (31), рр. 5271.
Shakirova D.M. Kriterii otsenki intellektualnogo i obrazovatelnogo potentsialov v informatsionnom obshchestve (Criteria for assessing intellectual and educational potential in the information society), Obrazovatelnye tekhnologii i obshchestvo, 2010, T. 13, no. 3. 445455.
Tatarkin A.I. Intellektualnyy resurs obshchestva (Intellectual resources of society), Vestnik Rossiyskoy akademii nauk, 2011, T. 81, no. 8, рр. 684692.
Abstract views: 145 PDF Downloads: 74