Analysis of social aspects of communication in the regulatory framework of rehabilitation medicine

  • S. Y. Nedoboi National university of «Kyiv-Mohyla academy»
Keywords: rehabilitation medicine, medical sphere, communication component, bodies of local self-government, executive authorities


The laws of the Ukrainian legislation from the time of Independence regulate the communicative aspect, which indirectly relates to medical and social peculiarities, and forms the communication system in general. The communication components are defined by the legislative acts on the basis of the Constitution of Ukraine. The Law of Ukraine «On Information» is the main document that defines the communication component of the media sphere as a whole. It is also worth paying attention to the Laws of Ukraine «On Television and Radio Broadcasting», «On the Printed Media (Press) in Ukraine», «On Protection of Personal Data», «On Information Agencies», «On the Procedure for Covering the Activities of State Authorities and Bodies» and other specialized legislation documents. However, in order for citizens of our country were able to use assistance, the organizations have to provide information about these opportunities systematically. The Ministry of Health and the Ministry of Social Policy are the main state institutions that should carry out the healthcare information campaigns as that they work not only in health but also in the social sphere. To implement these, the system of communications has to be based on a number of parameters as legal, managerial, organizational, informational, financial, educational, and technological. The whole communication system is executed at three basic levels: local, regional and central. Local self-government bodies and executive authorities on a general-communicative level should carry out the program of informing the Ukrainian population about the services of rehabilitation medicine. They should use the media as a platform for informing about the latest laws and implementations, for the formation of a positive impression and attitude to domestic medicine and a belief in its ability to help. On the other hand, in most of its image the medical sector remains negative, and only in recent years, the reputation has begun to improve thanks to a series of reforms that make changes in the communication component of modern restorative medicine based on systematic approaches and integrated bases. Therefore, it is now necessary to introduce a unified model of the communication program in the above-mentioned field. It is also relevant to implement integrated marketing communications that would contain not only the advertising component as a communication unit and ensure that the attention of the population is emphasized on certain modern elements or capabilities. The program should also have a number of components that would form a system of information management from the MOH and MSoc throughout the country and equally meet the needs of all regions at all levels.


1. Etychnyi kodeks medychnoi sestry Ukrainy [Ethical code of the nurse of Ukraine]. Retrieved from:
2. Zakon Ukrainy Pro vnesennia zmin do deiakykh zakonodavchykh aktiv Ukrainy shchodo udoskonalennia zakonodavstva z pytan diialnosti zakladiv okhorony zdorovia [The Law of Ukraine On Amending Certain Legislative Acts of Ukraine on Improving Legislation on Activities of Health Care Institutions]. Retrieved from:
3. Zakon Ukrainy Pro sotsialni posluhy [Law of Ukraine On Social Services]. Retrieved from:
4. Zakon Ukrainy Pro poperedzhennia nasylstva v simi [The Law of Ukraine On the Prevention of Violence in the Family]. Retrieved from:
5. Zakon Ukrainy Osnovy zakonodavstva Ukrainy pro okhoronu zdorovia [The Law of Ukraine The Fundamentals of Ukrainian Health Law]. Retrieved from:
6. Zakon Ukrainy Pro sotsialnu robotu z simiamy, ditmy ta moloddiu [Law of Ukraine On Social Work with Families, Children and Youth]. Retrieved from:
7. Zakon Ukrainy Pro reabilitatsiiu invalidiv v Ukraini [The Law of Ukraine On the Rehabilitation of the Disabled in Ukraine]. Retrieved from:
8. Znamenska, M., & Slabkyi, H. (2013). Kontseptualni pidkhody do zaprovadzhennia systemy komunikatsii iz provedennia reformy okhorony zdorovia Ukrainy [Conceptual approaches to the implementation of the healthcare reform communication system]. Scientific Herald of the International Humanitarian University, 5, 23-26.
9. Kovalenko, O. S. (2007). Zastosuvannia informatsiinykh tekhnolohii v okhoroni zdorovia [Application of Information Technologies in Public Health] (pp. 135-157). Kyiv: MAUP.
10. Kryvenko, Ye. M. & Sytenko, O. R. (2015). Pidvyshchennia rivnia informatsiinoho zabezpechennia okhorony zdorovia yak skladovoi pobudovy informatsiinoi stratehii komunikatsiinoi diialnosti haluzi [Improvement of the level of information provision of health care as an integral part of building an informational strategy of communication activity of the branch]. Journal of Social Hygiene and Health Organization Ukraine, 3, 27-30.
11. Mizhhaluzeva kompleksna prohrama «Zdorovia natsii» [Interindustrial complex program «Nation’s Health]. Retrieved from:
12. Nakaz Ministerstva okhorony zdorovia Ukrainy «Pro zatverdzhennia polozhen pro zaklady okhorony zdorovia, yaki vkhodiat do skladu hospitalnykh okruhiv ta yikh strukturnykh pidrozdiliv» [Order of the Ministry of Health of Ukraine «On Approval of Provisions on Health Care Institutions in the Hospitals and Their Departments»]. Retrieved from:
13. Postanova Kabinetu Ministriv «Deiaki pytannia shchodo zabezpechennia uchasti hromadskosti u formuvanni ta realizatsii derzhavnoi polityky» [Cabinet of Ministers Resolution «Some Issues Concerning Public Participation in the Formation and Implementation of Government Policy»]. Retrieved from:
14. Rozporiadzhennia Kabinetu Ministriv «Pro zatverdzhennia planu zakhodiv na 2013-2016 roky shchodo realizatsii Stratehii reformuvannia systemy nadannia sotsialnykh posluh» [Order of the Cabinet of Ministers «On Approval of the Plan of Measures for 2013-2016 on Implementation of the Strategy for the Reform of the Social Services System»]. Retrieved from:
15. Rozporiadzhennia Kabinetu Ministriv «Pro zatverdzhennia planu zakhodiv z realizatsii Natsionalnoi stratehii profilaktyky sotsialnoho syritstva na period do 2020 roku» [Order of the Cabinet of Ministers «On Approval of the Plan of Measures for the Implementation of the National Strategy for the Prevention of Social Orphanhood for the Period until 2020»]. Retrieved from:
16. Rudenko, S.V. (2010). Rol sistemy informatizatcii zdravookhraneniia v povyshenii kachestva meditcinskikh uslug [The Role of Health Informatization System in Improving the Quality of Medical Services]. Scientific Herald of the International Humanitarian University, 1, 95-99.
17. Semyhina, T., Koryshova, H, & Ivanova, O. (2013). Informuvannia naselennia pro sotsialni ta reabilitatsiini posluhy: metodychnyi posibnyk [Informing the population about social and rehabilitation services: methodical manual]. UNDP project Supporting the reform of the social sector in Ukraine. Kyiv: K.I.S.
18. Ukaz prezydenta Ukrainy «Pro Kliatvu likaria» [Decree of the President of Ukraine «On the oath of the doctor»]. Retrieved from:
19. Chaban, O. (2013). Ohliad svitovoi praktyky shchodo vprovadzhennia medychnykh informatsiinykh system ta problemy stvorennia yedynoho medyko­informatsiinoho prostoru [Review of World Practice for the Implementation of Medical Information Systems and the Problems of Creation of a Common Medical Information Space]. Computer Science and Information Technologies, 771, 365-370.
20. Shafranskyi, V. V. (2016). Osnovy Yevropeiskoi polityky i stratehiia dlia XXI stolittia: stratehichne kerivnytstvo v interesakh zdorovia [Fundamentals of European Policy and Strategy for the 21st Century: Strategic Leadership for the sake of health]. Economics and Health Law, 2, 72-75.
How to Cite
Nedoboi, S. Y. (2018). Analysis of social aspects of communication in the regulatory framework of rehabilitation medicine. Grani, 21(2), 66-74.